News

Analysis of Market Demand of China's Fitness Equipment Industry and Analysis of Future Market Development Trends

2019-04-07

新闻
 
The growth rate of our gymnasium is 18%. It is expected that there will be a higher growth rate in the next few years, which indicates that the development of the fitness equipment field in China is amazing. With the advancement of society, consumers are paying more and more attention to the quality of life. Most people have worked hard for a week in the workplace. The best pastime for physical health is to do fitness exercises. Therefore, the attraction of gyms and fitness equipment to consumers The force is gradually increasing.
The consumption of China's fitness equipment market is growing, and the current domestic fitness equipment marketing is relatively simple in structure layout. Most fitness equipments are operated through physical goods stores, and sports products are abundant. The sales of fitness equipment are mainly for household use. Commercially based. There are more and more sports goods stores and other business orders in the current market, which can meet market requirements, ensure market flow, and truly establish an effective marketing system. In terms of marketing channels, many well-known brands of sporting goods are mostly sold in specialty stores or specific large sports goods stores, and the price is high, but local teenagers are very interested and become a fixed consumer group.
With the increasing consumption of people in recent years, a large number of white-collar workers have emerged in the city. Everyone has joined a variety of fitness clubs to enjoy a stylish and novel fitness experience. In China, the consumption of urban residents for personal fitness and other aspects is growing at a rate of 30%, much higher than the average growth rate of 20% in the world. About 43% of ordinary families plan to purchase fitness equipment. At present, there are about 320 million families in China, including 120 million urban families. According to urban household calculations, there are 52 million households that purchase fitness equipment.
Consumers' demand for fitness has stimulated the development of the industry. Spinning, treadmills, massage chairs, elliptical machines and other products are constantly available, and they have entered thousands of households. The total output value of the industry is also increasing. It is expected that by 2022, the industry output will reach 120 billion yuan. The size of the market is determined by the downstream demand. Although the downward pressure on China's economy has been relatively large in recent years, it is still on the rise. The income of Chinese residents is also increasing. Consumers have more to solve the problem of food and clothing. Concerned about health issues, the fitness industry has been greatly developed in recent years. According to the current development trend, the industry is expected to continue to rise in the next few years. By 2022, the industry scale is expected to reach 118 billion yuan.
 
  一、Product consumption forecast
 
新闻
Chart: The amount of fitness equipment products consumed in China from 2016 to 2020
Source: Zhongyan Puhua
 
The growth rate of our gymnasium is 18%. It is expected that there will be a higher growth rate in the next few years, which indicates that the development of the fitness equipment field in China is amazing. With the advancement of society, consumers are paying more and more attention to the quality of life. Most people have worked hard for a week in the workplace. The best pastime for physical health is to do fitness exercises. Therefore, the attraction of gyms and fitness equipment to consumers The force is gradually increasing.
The consumption of China's fitness equipment market is growing, and the current domestic fitness equipment marketing is relatively simple in structure layout. Most fitness equipments are operated through physical goods stores, and sports products are abundant. The sales of fitness equipment are mainly for household use. Commercially based. There are more and more sports goods stores and other business orders in the current market, which can meet market requirements, ensure market flow, and truly establish an effective marketing system. In terms of marketing channels, many well-known brands of sporting goods are mostly sold in specialty stores or specific large sports goods stores, and the price is high, but local teenagers are very interested and become a fixed consumer group.
With the increasing consumption of people in recent years, a large number of white-collar workers have emerged in the city. Everyone has joined a variety of fitness clubs to enjoy a stylish and novel fitness experience. In China, the consumption of urban residents for personal fitness and other aspects is growing at a rate of 30%, much higher than the average growth rate of 20% in the world. About 43% of ordinary families plan to purchase fitness equipment. At present, there are about 320 million families in China, including 120 million urban families. According to urban household calculations, there are 52 million households that purchase fitness equipment.
 
  二、Industry output forecast
 
新闻
Chart: Forecast of total output value of China's fitness equipment industry from 2017 to 2022
Source: Zhongyan Puhua (including imports)
 
Consumers' demand for fitness has stimulated the development of the industry. Spinning, treadmills, massage chairs, elliptical machines and other products are constantly available, and they have entered thousands of households. The total output value of the industry is also increasing. It is expected that by 2022, the industry output will reach 120 billion yuan.
 
  三、Market size forecast
The size of the market is determined by the downstream demand. Although the downward pressure on China's economy has been relatively large in recent years, it is still on the rise. The income of Chinese residents is also increasing. Consumers have more to solve the problem of food and clothing. Concerned about health issues, the fitness industry has been greatly developed in recent years. According to the current development trend, the industry is expected to continue to rise in the next few years. By 2022, the industry scale is expected to reach 118 billion yuan.
新闻
Chart: Forecast of the market size of China's fitness equipment industry from 2017 to 2022
Source: Zhongyan Puhua

Prev:

Next:

2019 /

04-07

Classification:

Industry News

Company news